My wife and I recently attended a concert presented by Jason Petty and his backup musicians at the Arts Center in Cannon County. Petty is a musician, actor, and storyteller who got his big break portraying singer Hank Williams in a show called “Lonesome Highway.” He has built on this role to build a career in which he channels the country music icon in various shows, and he has developed similar tribute programs built around other musical figures. Petty and his ensemble did a great job, but he got to me thinking about his business model. He is an itinerant performer who has found a niche and does this work at a number of different venues in the United States and Canada. He continues to refine his offerings to reach different audiences with his product. He is leveraging his talents to do something he enjoys doing. His business model is really an example of the “gig economy.” The gig economy ...
Comments from a Christ-follower on things that matter to him