We Did It to Ourselves

America’s megachurches have it all—huge crowds, upbeat music, huge TV screens, and high profile guests, and dynamic speakers. This is an approach that reaches thousands, perhaps millions, of people every week. I am always a bit amused when I hear mainline clergy decry the success of this approach because those of us who consider ourselves mainliners were there first.

The roots of the megachurch movement can be found in the methods embraced by mainstream churches, especially through their student and collegiate ministries, to reach youth and young adults beginning in the 1970’s. In response to the emerging counter culture and the growing Jesus Revolution, those of us involved in ministry were ready to try new and creative methods to reach and involve a younger generation.

A prime example was Mission ‘70, a conference held in Atlanta on December 28-31, 1969. The initial idea was birthed by several denominational leaders including Lloyd Householder, Glendon McCullough, and Jesse Fletcher. The Southern Baptist Convention agencies involved were the Brotherhood Commission, Foreign Mission Board, Home Mission Board, Student Department of the Sunday School Board, Vocational Guidance Department of the Sunday School Board, and the Woman’s Missionary Union. Ed Seabough served as the Executive Coordinator for Mission ’70, and Lloyd Householder was the Chairman of the Full Committee. The meeting attracted almost 5000 college students, seminary students, and young adults.

Mission ’70 was a truly amazing meeting, put together through the cooperation of six different agencies (that may be the most amazing part!). The focus on vocation and a call to make a difference in the world was effectively communicated through music written especially for the event, original drama, and speakers like Coretta Scott King and NBC commentator John Chancellor. Participants also had the opportunity to engage in workshops, discussion groups, and hands-on ministries.

I attended as a third year divinity student, a married Vietnam veteran with one child and another on the way, who was ready to engage in campus ministry. This was a great networking experience but also an opportunity to experience a new paradigm for ministry. The event encouraged those of us entering ministry to try new approaches to reach and involve college students.

My contention is that efforts like this set the stage for the type of cultural engagement that has flourished in the megachurch movement. The theology of the players may vary, but the approach is the same—find the things that will attract, engage, and challenge your target audience. This means that one must be aware of the culture in which he or she attempts to communicate a message. We communicate only when we use the language that people can understand. This is a lesson that the church must continue to learn.

Comments

Check these out

Confessions of a Recovering Southern Baptist

I am grateful for my heritage as a Southern Baptist. I was exposed to the Bible and worship from a very young age. I grew up in a church in south Alabama that supported the Cooperative Program of missions giving. This meant that our church had the benefit of being part of a supportive group of local churches and the educational opportunities that afforded. Our state convention provided varied and effective ministries with groups like orphans, ethnic groups, and college students. We supported missionaries at home and abroad. We had good Bible study and training literature (which we paid for, of course). I went to an accredited seminary and paid a remarkably low tuition. Wherever you went on a Sunday morning (in the Southeast and Southwest, at least), you could find a church that sang the familiar hymns and studied the same Bible lesson. In hindsight, I realize that this Southern Baptist utopia was imperfect. There were significant theological differences, often geograp

The Bible Tells Me So

As I read the story of the Good Samaritan during my devotional today, I was reminded of the times that I have heard the story in the Christian education setting of the local church--as a youngster in primary and intermediate classes (old terminology), as a young adult in college classes, and then as an adult, often teaching the passage myself. The characters and story line are very familiar due to these experiences of Christian education. These are challenging times for Christian education in the church. Like so much of what is happening in the church today, the old forms do not seem to support present needs. What once worked no longer seems to be effective. Christian education or the formation of believers is in a state of flux. In an article on ethicsdaily.com , retired professor Colin Harris addresses this issue. He points out that the period of the 60’s and 70’s “saw the beginnings of a loss of vitality within the educational dimension of church ministry, as the

Metaphors of the Kingdom of God

In a recent blog , consultant Seth Godin addresses the power of metaphor. He points out, “The best way to learn a complex idea is to find it living inside something else you already understand.” In other words, “this” is like “that.” “When you see a story, an example, a wonderment,” says Godin, “take a moment to look for the metaphor inside.” Jesus turned this around. In the use of parables, he told a story or provided a metaphor and challenged his hearers to see the truth within. For example, in his teaching on the Kingdom (or Reign) of God in Matthew’s Gospel, Jesus compares the Kingdom to such things as a mustard seed, yeast, a hidden treasure, a net, a king, and a landowner. His hearers are encouraged to use their imaginations to understand something that they had never experienced. He also attempted to shift their perspective so that they might see signs of the Kingdom breaking into their present reality. These are metaphors for the Kingdom. Where do w

The Tragedy of Willow Creek Community Church

File photo of Steve Carter, Heather Larson, and Bill Hybels As Christian brothers and sisters, we need to pray for Willow Creek Community Church. On the eve of the Global Leadership Summit, a worldwide conference sponsored by the church in cooperation with the Willow Creek Association, church leadership imploded as a result of further allegations against former pastor Bill Hybels. Last year, Hybels introduced the team who would assume church leadership upon his retirement--lead pastor Heather Larson and teaching pastor Steve Carter. Although the founding pastor planned to stay on to assist in a time of transition, reports of sexual impropriety involving Hybels surfaced early this year. He accelerated his departure from the church and left the board of the Willow Creek Association. When other charges emerged last week, teaching pastor Carter resigned. On Wednesday evening, Larson and the entire elder board--lay leaders who provide accountability on behalf of the congreg

A Future for the Global Leadership Summit?

Craig Groeschel, the founder and senior pastor of Life.Church. The Global Leadership Summit which began as a project of Willow Creek Community Church in South Barrington, Illinois, and its founding pastor, Bill Hybels, over 25 years ago was held this week without Hybels. For several years, the GLS has been now produced by the Willow Creek Association, a spin-off organization and a loose network of churches but Hybels has been its driving force. Attended by thousands at the church facility in South Barrington and broadcast to thousands more at satellite locations, the annual meeting brings together not only evangelical leaders but outstanding speakers from business, charitable organizations, politics, and business. For the first time, Hybels did not appear due to allegations of sexual impropriety brought against him over the past year by former employees, staff members, and business associates. He has already left the church and resigned from the board of the association.

Barnabas File

Search This Blog