Unfortunately, the second part of the attractional concept did not happen in most cases. As Darrell Guder observes, “Churches became purveyors of goods and services to consumers.” If people were not happy with the goods and services offered, they packed up and went shopping for another church.
An alternative is the missional approach. The missional idea is that the people of God have been called to accomplish the mission of God. The work of the people of God is not limited to the sanctuary (or auditorium) on Saturday night or Sunday morning, but takes place wherever the members of the Body of Christ find themselves on Monday morning and throughout the week.
The difference is similar to that of the day camper and the pilgrim. Day campers drop in for the experience of the day and then go back home. They are involved in only select parts of the journey. Pilgrim are involved in the journey 24 hours a day, seven days a week. They are not simply involved in an experience but in a life of learning, discovering, and serving.
The attractional idea is deeply imbedded in our churches. We want to make simple, technical changes that will make our congregations more attractive. Rather than renovating, we would be better off to tear the institutions down to their foundations and rebuild.
Since this is not going to happen in most of our churches, we can begin to think about how we might adopt a new paradigm where we go to the people rather than asking the people to come to us. We can begin to make the adaptive changes that will move us toward being the people of God on mission.
It’s not an easy task, but if it were easy, anyone could do it!