Barnabas File

In our disruptive context, many see innovation as a priority for survival.  In The Innovative Executive, author Bella Rushi goes a step further and argues that innovation can also provide sustainable growth.   Writing from her broad experience with both life sciences and consumer products company, Rushi seeks to address these three items:   What do companies need from their leaders today? What can we do to uncover new possibilities to go to market and to create new processes and new customer experiences? What is the real challenge companies face when it comes to innovation?   The three levers she identifies to address these questions are:   Rethinking Your Business Model Innovation and Collaboration Making the Most of Your Technology Spend   She provides insights and illustrations in each area, but I was particularly taken by the Innovation and Collaboration section.  She shows understanding of the Design Thinking approach by recommending tha...