In our disruptive context, many see innovation as a priority for survival. In The Innovative Executive, author Bella Rushi goes a step further and argues that innovation can also provide sustainable growth.
Writing from her broad experience with both life sciences and consumer products company, Rushi seeks to address these three items:
- What do companies need from their leaders today?
- What can we do to uncover new possibilities to go to market and to create new processes and new customer experiences?
- What is the real challenge companies face when it comes to innovation?
The three levers she identifies to address these questions are:
- Rethinking Your Business Model
- Innovation and Collaboration
- Making the Most of Your Technology Spend
She provides insights and illustrations in each area, but I was particularly taken by the Innovation and Collaboration section. She shows understanding of the Design Thinking approach by recommending that companies combine “big data” and an anthropological approach to address gaps that consumers face. Data is important but observation provides a reality check.
Collaboration provides new insight and opens new possibilities. By working with competitors and customers, organizations can create new value that benefits everyone involved. Co-creation will often yield results very different from what you think you are looking for and that is a good thing!
This is a challenging and informative look at discerning a way forward in disruptive times.
Disclosure of Material Connection: I received this book free from the author and/or publisher. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.
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