Once or twice in a generation, a uniquely creative talent comes along in a discipline. Steve Jobs was such a person in consumer technology. He was able to conceive, develop, and sell products that people did not even know they needed. Although there were personality traits in Jobs that we might not admire, we can learn a great deal about developing a creative mindset from him. In an article in Fast Company, writer Derek Doepker identifies three prompts for us from the practices of Steve Jobs. First, pursue diverse interests. Jobs quit college to pursue things that interested him more, such as calligraphy. What does this have to do with computers? According to Jobs, one of the reasons behind the development of the Apple computer was to create more beautiful typography. Jobs said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty...
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