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Showing posts with the label Bill Burnett

Thinking about Change

No matter what your profession, family situation, or station in life, change happens.   As it does, we have the choice about how we will engage change.   In recent weeks, I have been engaged with colleagues considering how to use human-centered design (or design thinking) to address some of the opportunities that change creates. Bill Burnett, a professor at Stanford University, suggests that we face change with three types of thinking: In engineering thinking, we seek to solve our way forward.   Trained professionals come up with a way to deal with a problem. In scientific thinking, we analyze our way forward.   We develop hypotheses, design experiments, gather data, analyze the data, and arrive at conclusions. In design thinking, we build your way forward.   We start from the ground up with those who stakeholders and engage in an iterative process of inspiration, ideation, and implementation. These ways of thinking are not fo...