Key Ideas about Fundraising

If you are like me, you have a natural aversion to engaging in a conversation about money. There are times, however, when we have to step up and accept the challenge. There may be a specific need in the life of the church, a person in need, or a significant ministry opportunity. On those occasions, there are some key things to remember.

First, it’s not about you. Although your relationship may have opened the door for the conversation, you are asking for a contribution because you believe in the cause the person would be funding. Even though it may be supporting a ministry where you are the key leader, you are seeking a gift for something bigger than yourself, one that will benefit others.

Second, be prepared to offer a clear, concise description of the cause and the anticipated outcomes or results. For example, “When we fund this initiative, we will provide weekend meals for over 400 elementary school children.” Notice that this is stated as if the outcome is a certainty. If you have any doubts, leave them at the door, but be ready to respond to questions honestly. Perhaps there are some logistical issues that are still being addressed but answer simply and don’t lose sight of your original objective.

Third, be specific about the amount needed. In the best-case scenario, you know the potential donor well enough to understand their capacity for giving. If you don’t, at least know the projected cost of the project and how many donors you will need to fund it, then come up with a specific amount you need from each donor. Don’t underestimate the ability of the donor to contribute. It is better to aim high and receive a smaller donation that to aim low and miss an opportunity for a larger donation. You can always go down, but once you name a figure, you can increase your request with difficulty.

Fourth, if you get a positive response, ask the donor if he or she knows someone else who might be interested. If so, would they be willing to provide an introduction or even go with you to make the “ask”? We are often surprised at the doors this opens.

Finally, the cause must be meaningful for you. Only then can you go in prayer with anticipation that God is at work both in the cause and in your conversation. As Jesus said, “Therefore I tell you, whatever you ask for in prayer, believe that you have received it, and it will be yours.” (Mark 11:24, NIV)

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