What We are Learning in a VUCA World: Communicate Effectively

“Again, if the trumpet does not sound a clear call, who will get ready for battle?” -- 1 Corinthians 14:8 (NIV)

As we minister in a VUCA world of volatility, uncertainty, complexity, and ambiguity, clear and effective communication is more important than ever. Good communication requires more than physical presence. We can stand face to face with another person and fail to receive or understand what he or she is saying! This clarity of message becomes even more important when we are communicating at a distance using teleconference, videoconference, and social media. All of these are effective tools, but their use does not assure effective communication.

As clergy leaders use media to communicate in in creative and effective ways, what are some things we should keep in mind?

First, what are you trying to communicate? Clarity of communication requires that you know and understand what you want to say and then share it clearly and succinctly.

Second, what is the emotional tone you are seeking to convey? In a time of uncertainty, you seek to be positive but realistic. You state the facts as you know them but without insinuation or prejudice.

Third, what is the response you desire? This does not mean that you have a predetermined idea of how people will respond to your message, but you should have some idea of what you expect to receive back. Do you want input or ideas? Do you want assent to a proposal? Do you want them to act in a certain way as a result of receiving your message? If you don’t have clarity about the response you are seeking, you will not communicate effectively. In other words, “Will you know it when you see it?”

Fourth, if you are seeking feedback, will you act on it? When people provide suggestions or ideas, they have a reasonable expectation that the information they provide will be carefully considered and acted upon. To do otherwise is to waste people’s time.

Fifth, are you willing to share complete and accurate information? As much as possible, you need to give people what they need to act responsibly.

In a time of uncertainty, our messages must be clear, realistic, focused, and relevant.

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