Having a coach is a good investment for a client. A coach provides the client the opportunity to identify one’s growing edge and to live into it. This involves discerning a desired outcome, action steps to pursue to get there, and measures of success. The coach also helps the client identify the resources available to assist in that quest. Resources include time, relationships, abilities, and strengths.
Why should we encourage clients to work from their strengths rather than focusing on developing their weaknesses? The client should take advantage of what he or she already does well in working toward a goal. Generally, there is some innate reason that we are not strong in a certain area. This may be natural inclination, lack of passion, or personal disposition.
Marcus Buckingham has noted:
“You grow most in your areas of greatest strength. You will improve the most, be the most creative, be the most inquisitive, and bounce back the fastest in those areas where you have already shown some natural advantage over everyone else. This doesn't mean you should ignore your weaknesses. It just means you'll grow most where you're already strong.”
The idea is for the client to build upon where he or she has already shown some ability or talent. In working with a client to leverage strengths, we discourage using lack of ability in an area as an excuse. Strengths help us compensate for those areas where we are not strong. We also learn that we need others to come alongside and provide those things where we do not excel.
When coaches help a client mobilize her or his strengths in pursuit of a goal, the client already starts a step ahead.
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