In our coaching classes, someone will bring up the question, “How do I discover my coaching niche?” A niche is defined as “a specialized segment of the market for which you are best fitted.” This is an area in which someone might focus their attention as a coach. Although we believe that a competent coach can use her or his skills to coach persons in any vocation, there are a couple of reasons someone identifies a niche. First, when you work with someone in a vocation with which you are familiar, you are more comfortable initiating the conversation with that person. You are more confident. This does not mean that you expect to share your expertise or experiences with the client, but your background helps you to understand the playing field and provide a mental framework to ask good questions. Second, as you begin to develop your coaching practice, the natural strategy is to pursue contacts within your network—people y...
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