Seth Godin is a creative thinker; he is “creative” because his ideas are not only unique but useful as well (the true definition of “creative”). In a recent blog , he points out that businesses do not have a telephone strategy or an email strategy or a web strategy. They have a people strategy. He comments, “We still have one and only one thing that matters, and it’s people.” All of these other things are tools or conduits that connect us to people. My immediate response was to think about how this applies to the church. We may use different terminology but when we talk about outreach, Christian education, missions, or financial growth, we are talking strategies. The unfortunate part is that we often neglect to realize that we really need to be talking about people. Our outreach is to people—living, breathing, needy individuals—who may benefit from being part of the body of Christ. Our Christian education is meant to develop people as bel...
Comments from a Christ-follower on things that matter to him