We live in an amazing time. We can share our ideas instantly in various forms with people around the world. The challenge is being heard among all the different voices trying to do the same.
In Reach, Becky Robinson has provided an accessible, effective way to get our message out. Whether your content is written, audible, visual, or in-person, Robinson provides a strategy for engaging with your potential audience. Her approach is not a quick fix but one that requires commitment, discernment, intentionality, and clarity. To make an impact, one must be willing to invest herself or himself to do the hard work. The author has learned this from years to promoting her own work and that of other thought leaders.
The key ingredients that Robinson identifies are value, consistency, longevity, and generosity. She shares practical, effective ideas to implement each aspect of the strategy, but at the heart of this process is a love for people and creating relationships. The ultimate goal is creating meaningful contact that will make someone want to engage with your content.
The remarkable aspect of Robinson’s strategy is its flexibility. No matter who you are or whatever you may wish to provide, the process can be applied.
I am excited about her approach, plan to use it, and look forward to sharing with others.
Disclosure of Material Connection: I received this book free from the author and/or publisher. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.
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