Tuesday, September 07, 2010

The Butterfly Effect

Every day we make choices—what will we do, with whom will we spend our time, what we will purchase. We have a tendency to prioritize these decisions, seeing some as more important than others. In this motivational book, author Andy Andrews challenges the reader to consider that everything matters. He writes, “When you know that everything matters—that every move counts as much as any other—you will begin living a life of permanent purpose.”

Andrews goes on to provide brief accounts of individuals who made a decision—large or small—that had significant and beneficial consequences. The stories are well told and inspiring. Of course, Andrews makes a number of assumptions and sees some actions as “the” turning point in history, but even he acknowledges that each decision is the consequence of any number of prior decisions. We assume the importance of some events, but we are not omniscient, so we are really only speculating.

I found the book an interesting and quick read with an encouraging message. This would be a good gift for a recent graduate or someone embarking on a new business endeavor. Andrews does emphasize that whatever we do, we should use the opportunities that come our way, whether great or small. This is good advice.

Disclosure of Material Connection: I received this book free from Thomas Nelson Publishers as part of their Book Review Blogger program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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